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Zhu Junming and Gemma Calvert

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Zhu Junming and Gemma Calvert
Luxury fashion marketing: Tapping into Gen Z’s senses and psychology
27 April 2022 • Luxury fashion brands are targeting Gen Z with novel digital marketing strategies that meet this important group of consumers’ preferences throughout their journey from awareness to purchase, say Nanyang Business School’s Zhu Junming and Gemma Calvert.
About Zhu Junming and Gemma Calvert

Zhu Junming is a Masters student in marketing science at the Nanyang Business School. Gemma Calvert is a Professor of marketing at the Nanyang Business School.